Tracking Customer Behavior In Retail Using - Myassignmenthelp.Com

Question: Discuss About The Tracking Customer Behavior In Fashion Retail Using? Answer: Introducation Motivation influences me to make purchases. A motive is an inner urge. An essential or a less basic need becomes a motive with an increase in intensity and sufficiently demands for action. These requirements arise from the state of mind (Parumasur and Roberts, 2014). The needs can be biogenic or psycogenic.Biogenic needs is thirst or hunger and psychogenic needs can be the urge to be recognized as trendy. The next thing that influences purchase is perception. Categorizing of information gathered from different occasions lead to pre-judging of products by classifying the products and their association. Some products end up being selected over others during a purchase due to a perception. During the buying, an expectation is registered in the mind on how an individual product works through advertisements and therefore make a purchase based on that understanding.Experience on product smells could trigger a memory, or have an association with a particular brand name. A brand name can also represent quality from an experience and vice versa. Data gathering before making a purchase Weighing the options on whether to make the major purchase is crucial. Purchase should be based on necessity. Buying an item that I do not already own is okay. However, acquiring new elements that already exist and not in a deplorable condition is unnecessary as the item can be repaired (Landmark and Siobakk, 2017). Seeking an expert's opinion in the interested field is crucial. The expert can give useful advice on whether to make the purchase or give a choice to making the purchase such as repairing the already existing item. Considering my budget before making a major purchase is important and should have an emergency fund put aside (Hollensen, 2015). A major purchase is to be made within my budgets range to avoid being caught up in debts; this means that I have to save money early enough to have enough money that is the estimated price of the intended item to be bought. Consequences of not making the purchase One can be torn in between making the new buying and repairing old items as an alternative. Therefore, analysing the consequences of not making the purchase gives a solution. Making repairs of worn out goods may end up costing more over time together with their maintenance compared to buying new products. New products can prove to be more economical by saving more time and cutting on maintenance cost. I find the data giving me advantages of making the new purchase more compelling such as the consequence of not making the purchase. Impulse buying Items bought impulsively are appealing when on display (Kim and Sharma, 2015). The logical part of the mind is affected, and irrational actions are triggered influencing the purchase of goods by impulse and for one to achieve gratification. I make an impulse purchase of goods such as clothes, bags, shoes or chocolates when out shopping. Improving on customer behavior Firstly, I have to stop impulse buying to improve on customer behavior.The best way to stop impulse buying is creating a budget list before going out to shop, this helps in purchasing goods within the budget. Secondly, getting an education on customer behavior will help in recognizing the important factors that should be considered when making a purchase. References Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Kim, C., Lee, H., Sharma, A. (2015). Adolescents Power and Perceived Influence in Family Purchase Decisions. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 24-29). Springer, Cham. Landmark, A. D. Sjbakk, B. (2017). Tracking customer behavior in fashion retail using RFID. International Journal of Retail Distribution Management, 45(7/8), 844-858. Parumasur, S. B., Roberts-Lombard, M. (Eds.). (2014). Consumer behavior. Juta.